Use case
Give developers tracking instructions they can actually implement.
AmpUp turns marketing tracking requirements into event triggers, parameters, implementation snippets, and QA expectations.
The pain
“Track signup” is not a spec.
Developers should not have to guess what an event means. Without a real spec, every team interprets tracking differently and the data drifts.
What AmpUp generates
A spec engineers can ship from.
AmpUp defines when the event fires, what it is called, what parameters it carries, where it should be sent, and how it should be tested.
Typed event schema
JSON schema for every event and parameter, version-controlled.
SDK snippets
iOS, Android, React Native, Flutter — generated for your actual stack.
Validation rules
Concrete assertions developers can write into tests before merging.
Generate a developer handoff.
Give engineering a spec, not a Google Doc with screenshots.