About
We believe mobile tracking should be easier to design, implement, and trust.
AmpUp exists to help growth marketers build reliable mobile measurement systems without waiting weeks for specialists, consultants, or scattered documentation.
The problem we saw
Mobile growth teams make decisions from data they can't fully trust.
Every other layer of the mobile growth stack has been productized. Tracking plans are still maintained by hand, in spreadsheets, by people who inherited them. The result is fragile measurement, broken postbacks, and weeks of guesswork before campaigns ever launch.
Why AmpUp exists
From scattered decisions to structured systems.
AmpUp helps teams move from scattered tracking decisions to structured measurement systems — generated from the app context that actually matters, not from a generic template.
Who we build for
The people who run paid acquisition.
Performance marketers
Need a clean conversion signal yesterday.
UA managers
Scaling spend on top of fragile measurement.
Mobile-app startups
Launching without an analytics engineer on staff.
Teams without analytics engineers
Marketers, developers, and freelancers stitching things together.
Agencies & consultants
Standardizing measurement work across many client apps.
Principles
How we work.
- Output beats opinion — generate the artifact, then iterate on it
- Operator-first — every feature is built with the people who own paid acquisition
- Versioned by default — every output is reproducible and diffable
- Transparent roadmap — what is shipped, working on, and planned is public
Want to build with us?
Join the beta or talk to the team about your tracking stack.