Build your mobile app tracking system in minutes — not weeks.
AmpUp turns your app profile, KPIs, channels, and tools into a complete tracking system: events, parameters, ad mappings, developer code, QA checklist, and SKAN schema.
Compatible with your existing stack
The problem
Mobile measurement is a wall of half-finished spreadsheets.
Most teams ship campaigns on top of tracking nobody trusts. The gaps don't show up until the numbers stop matching.
Tracking plans take too long
Naming conventions, parameters, ad-platform mappings — built by hand, edited in three docs, outdated by launch.
MMP, analytics, and ad platforms don't match
You spend weeks investigating discrepancies instead of optimizing campaigns. The data team can't explain it either.
SKAN is a black box
Bit budgets, conversion windows, coarse-grained values — most teams pick a schema once and never revisit it.
What AmpUp does
Tell AmpUp about your app and KPIs. Get a complete measurement system back: event taxonomy, parameters, ad-platform mappings, developer-ready code, QA checklist, and SKAN schema — all consistent, all exportable.
How it works
Three steps, one source of truth.
Describe your app
Auto-fill from the App Store. Add KPIs, monetization model, MMP, analytics, and ad channels.
Generate the system
AmpUp produces the taxonomy, mappings, snippets, QA, and SKAN schema in a single pass.
Hand it to your team
Export to docs, CSV, JSON, or your stack. Devs get implementation specs. UA gets ad mappings.
Core outputs
Seven outputs, one source of truth.
AmpUp generates every artifact required to deploy and maintain your mobile measurement system.
| Event | Trigger | Properties | Priority |
|---|---|---|---|
| app_open | User launches the app | session_id, platform | High |
| paywall_viewed | Paywall screen shown | paywall_id, variant | High |
| trial_started | User starts free trial | sku, trial_days | Critical |
| subscription_started | IAP confirmation received | sku, revenue, currency | Critical |
Product modules
Seven modules, one connected system.
Pick any entry point. Everything compounds.
Tracking Plan Generator
The core wedge — plan in minutes
App Blueprint
The input engine behind the system
SDK Control
Marketer-controlled tracking config
Audit
Multi-tool tracking health checks
SKAN Mapper
iOS conversion schemas, done right
Analytics & Insights
Unified workspace across platforms
Connection Hub
Connect once, reuse everywhere
Before vs after
The difference is the system, not the tool.
- Tracking plan in a Google Doc nobody opens
- Engineers reverse-engineer event names from screenshots
- Ad platform mappings live in someone's head
- SKAN was set up once, two years ago
- Every report disagrees and the data team is on vacation
- One generated measurement plan, versioned
- Devs ship from copy-pasteable snippets
- Ad platform mappings exported per network
- SKAN schema regenerated for every release
- QA runs before campaigns launch
Who it's for
Designed for performance operators.
AmpUp bridges the gap between marketing goals and engineering execution.
Use cases
What teams ship with AmpUp.
The five workflows that drive 80% of the value.
Create a Mobile Tracking Plan
End-to-end flow generated from your app profile and KPIs.
Map Events to Ad Platforms
End-to-end flow generated from your app profile and KPIs.
Generate Developer Handoff
End-to-end flow generated from your app profile and KPIs.
QA Your Tracking Setup
End-to-end flow generated from your app profile and KPIs.
Fix MMP & Analytics Gaps
End-to-end flow generated from your app profile and KPIs.
Built with mobile-first growth teams. We're working directly with subscription, gaming, and fintech operators to harden every output before general availability.
Pricing
Usage-based plans, no analytics-engineer salary required.
Professional
$499/mo
- Unlimited Measurement Plans
- Up to 5 App Profiles
- Advanced SKAN bit-mapping
- All exports & integrations
FAQ
Common questions.
Do you replace my MMP?+
No. AmpUp sits above your MMP and tells your team what to send to it, and how to map each event across every connected ad platform.
How does AmpUp generate the tracking plan?+
From your App Blueprint — app type, monetization, KPIs, channels, and tools — AmpUp produces an opinionated taxonomy and parameter dictionary, then maps it across the stack you connected.
Is the output editable?+
Yes. Every event, parameter, and mapping is editable. AmpUp keeps a versioned plan so you can compare changes over time.
Does it support SKAN 4?+
Yes. The SKAN Mapper generates SKAN 3 and SKAN 4 schemas with bit assignments, coarse-grained labels, and MMP configs.
How long until I have a working plan?+
Most teams have a draft taxonomy and ad-platform mapping in under 10 minutes from sign-up.
Stop maintaining tracking plans in spreadsheets.
Generate your first measurement system in under 10 minutes. Free during the beta.