Stop hardcoding tracking logic in the app.

Marketer-controlled tracking configuration. Define destinations, event and parameter mappings, debug logs, and ship developer-ready handoffs — without hardcoding logic in the app.

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The problem

Tracking logic buried in code is a maintenance tax.

Every event change becomes a release. Marketers wait. Engineers context-switch. Mistakes compound.

The solution

Marketer-controlled configuration.

Destinations

Add, remove, and reorder destinations without a release.

Event mapping

Map AmpUp events to each destination’s naming scheme.

Parameter mapping

Transform parameter names, types, and values per destination.

Debug logs

See every event, every parameter, every destination call in real time.

Developer handoff

Export a clean SDK config the app team can drop in.

Versioning

Every change is versioned. Roll back instantly.

Take control of your tracking stack.

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