For Teams Without Analytics Engineers
Correct tracking, without the dedicated headcount.
You do not have an analytics engineer. The tracking still has to be right.
The pain
Most growth teams operate without one. Marketing writes specs, devs interpret them, MMPs report something else.
AmpUp closes the loop: marketers describe what they need, AmpUp produces dev-ready specs, devs ship from snippets, and a QA checklist validates the result.
What it replaces
Three workflows, one tool.
- The hand-maintained tracking-plan doc nobody reads
- The back-and-forth between marketing and engineering
- The agency invoice for "tracking implementation"
What it adds
Things a real analytics engineer would do.
Generated specs
Every event documented. Every parameter typed.
QA before launch
Test the implementation against the spec.
Versioned plans
Roll back when releases break tracking.
Audit on a schedule
Catch silent breakages without staring at logs.