From app profile to a complete tracking plan — in minutes.

Tell AmpUp about your app, KPIs, and stack. Get a full measurement system back: events, parameters, ad-platform mappings, developer snippets, and a QA checklist.

Generate Your First Plan See the workflow

taxonomy_v2.json

{
  "event": "subscription_started",
  "parameters": {
    "sku": "string",
    "revenue": "float",
    "currency": "string",
    "trial": "bool"
  },
  "mapping": ["AppsFlyer", "Meta", "GoogleAds", "TikTok"],
  "skan_bit": 3
}

The problem

Tracking plans take weeks. AmpUp builds one in minutes.

Most teams maintain three half-finished docs and ship campaigns on tracking nobody trusts. AmpUp gives you a single, versioned source of truth on day one.

Input

What AmpUp needs to know.

The same App Blueprint that powers every other module.

App

App basics & flow

Auto-fill from App Store, plus a quick model of the core user journey.

Monetization

How you make money

Subscriptions, IAP, ads, hybrid — drives event priorities and SKAN bits.

KPIs

What you optimize for

Trial conversion, D7 retention, ROAS — every event maps to a goal.

Stack

MMP & analytics

AppsFlyer, Adjust, Mixpanel, Amplitude — output snaps to your tools.

Channels

Ad platforms

Meta, Google, TikTok, Snap — mappings generated per network.

Tech

iOS, Android, RN

Snippets generated for your actual SDK and platform mix.

Output

Seven artifacts, one source of truth.

Everything the team needs to deploy and maintain measurement. Versioned, exportable, re-generatable.

Event taxonomy

Event	Priority	Trigger
app_open	High	App foreground
paywall_viewed	High	Paywall shown
trial_started	Critical	IAP success

Parameter dictionary

sku · string · product identifier
revenue · float · gross revenue, store currency
currency · ISO 4217
trial · bool · was this a trial conversion
paywall_id · string · paywall variant ID

Ad-platform mapping

Event	Meta	Google	TikTok
trial_started	StartTrial	begin_checkout	StartTrial
subscription_started	Subscribe	purchase	Subscribe

Implementation snippet

// Swift
AppsFlyerLib.shared().logEvent(
  "trial_started",
  withValues: [
    "sku": sku,
    "trial_days": 7
  ]
)

QA checklist

✓Critical events fire in debug builds
✓Revenue currency matches store country
✓trial_started precedes subscription_started
✓Ad-platform required fields present
✓SKAN bits match generated schema

Export options

JSON

CSV

Sheets

Notion

Markdown

Segment

Who uses it