Subscription apps
Tracking built around the subscription funnel.
Tracking and SKAN schemas built for subscription apps: trial events, renewal events, paywall variants, and revenue-bucketed SKAN bits.
Challenges
Subscription tracking is its own discipline.
Trials, free-to-paid, renewals, churn, paywall variants — every one needs to be tracked with precision.
Events AmpUp generates
The subscription event vocabulary.
- trial_started
- subscription_started
- subscription_renewed
- subscription_cancelled
- paywall_viewed
- paywall_dismissed
- restore_purchase
KPIs
What you optimize.
Trial-to-paid
Tracked end-to-end across MMP and analytics.
D30 retention
Revenue cohorts by acquisition source.
Paywall conversion
Per variant, per channel.
SKAN
Revenue-bucketed conversion values.
AmpUp tunes SKAN bit budgets to your actual revenue distribution.