Gaming apps

High-frequency events, hybrid monetization, tight SKAN budgets.

Tracking and SKAN built for mobile games: level events, IAP, ad revenue, retention milestones, and high-frequency event budgets.

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Challenges

Gaming measurement runs hot.

Thousands of events per session, hybrid IAP and ad revenue, aggressive UA — your tracking has to keep up.

Events AmpUp generates

Game-loop instrumentation.

  • level_started
  • level_completed
  • iap_purchase
  • ad_impression
  • tutorial_complete
  • session_start
  • session_end

KPIs

What you optimize.

D1 / D7 / D30 retention

Cohorted by acquisition channel.

LTV by channel

IAP plus ad revenue, unified.

Tutorial completion

Activation health by source.

Generate gaming-grade tracking.

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