Fintech apps
Measurement that respects compliance.
Fintech-aware tracking: KYC events, deposit events, transaction events, and compliance-conscious parameter handling.
Events
Fintech funnel.
- kyc_started
- kyc_completed
- first_deposit
- transaction_completed
- card_added
- account_funded
Compliance
Parameter handling that respects PII.
AmpUp flags parameters that should never be sent to ad networks and proposes safe alternatives.